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Population:
• Over 48% of Chile’s population is under the age of 25.
• Chile’s population is reported at 15.6 million
in 2002, up from 15.4m in 2001.
• Women of 15+ years old make
up over 5 million of the population.
Economic Indicators:
• GDP Growth forecast in 2004 is 4%-5%.
• Chilean imports
of sporting goods amounted to just over $40 million in 2002,
up from $36 million in 2001.
• 40% of the sporting goods market share is held by China.
• 3% of the market share is held by Canada.
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Free Trade:
• A Free Trade Agreement with Canada
signed in 1997 has eliminated all import duties on sporting goods
• A Free Trade Agreement with US signed
in 2003 is now in effect as of January 2004 making 85% of
bilateral trade in consumer and industrial
products tariff free and duty free within 4 years.
The Sporting Goods Industry:
• Sports beyond traditional soccer and tennis are becoming more
practiced throughout society.
• Economic growth over the last 3 years created more disposable income making
sports and outdoor
recreational activities more popular.
• Over 5 million Chileans participate
actively in sports for personal fitness or leisure.
• With exclusive sports, brand loyalty and quality
are appreciated and paid for.
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